#DealershipsGivingBack: North End Subaru recently donated the proceeds of its annual Share the Love fundraising event to the Boys & Girls clubs of Lunenburg and Fitchburg and Leominster.
The $17,000 donation was collected by the Lunenburg dealership from donations made between Nov. 19, 2020, and Jan. 3, 2021, and a check was presented to Boys & Girls Club staff and members on Monday.
Since its 2008 launch, Subaru of America Inc. has donated more than $176 million to a host of national and hometown charities. North End Subaru has collected $125,000 total in donations over the eight years the clubs have been the beneficiaries.
“When Subaru released the Share the Love program, we felt the need to reach out to an organization that held the same values Subaru was looking for in their program,” said North End Subaru General Manager Jason Cote. “That answer was fairly simple — the Boys and Girls Club. They are constantly contributing to the community, mentoring the lives of our future generation of leaders and giving them a safe haven to socialize and grow.”
When customers purchase a Subaru, they can choose a charity and Subaru of America, Inc. donates $250. Each dealership can choose a hometown charity and for the past several years the Boys & Girls clubs of Lunenburg and Leominster and Fitchburg have been the fortunate recipients of the hometown charity donations.
Boys & Girls Club of Fitchburg and Leominster Unit Director Rocco Spagnuolo said the donations have helped to fund field trips, such as one pre-COVID to North End Subaru to study engines.
“The funding allows us to enhance our STEAM programming and also use it for transportation on field trips,” Spagnuolo said. “We value the partnership with community members, and we certainly value our relationship with North End Subaru.”
Boys & Girls Club of Lunenburg Executive Director Michelle Belleza said the funding “means more than we could express.”
“As a very small club, grants can be hard to come by,” she said. “We work incredibly hard year round to fundraise to keep costs low for our families and receiving this funding each year increases our ability to serve the kids of Lunenburg. We can offer more activities and sustain our enriching programs because North End Subaru, and their customers, believe in our mission, appreciate the work we do, and invest in our club, our kids, and their futures.”
Belleza said they use the funds to enhance after-school program offerings including homework help and provide activities that promote healthy lifestyles as well as access to “new and exciting opportunities” such as drama club, comic book drawing, cooking club, and gardening.
“Many of our members would not have access to these activities and programs if it were not for the support we receive from our friends at North End Subaru,” she said. “We might be their hometown charity, but they are some of our hometown heroes.”
Cote said they were glad to be able to make the most recent donation to the clubs, despite “COVID trying to slow things down.”
“We have the community to thank for this donation, as they are the ones who chose the Boys & Girls Club with each purchase they made,” he said.
Belleza said she wanted to thank the team at North End Subaru not just for their years of support but also for their “very important advocacy of our clubs and the work we do.”
“And equally important, I want to thank the customers who chose our clubs to be the beneficiary of the support donated from their purchases,” she said. “There are lots of great organizations out there doing great work in our communities. To be chosen as the recipient of someone’s Share the Love donation is humbling and a true honor. We look forward to sharing all the great things that happen in our clubs thanks to this generous support.”