One Hyundai dealership in South Korea is gaining a new employee:
DAL-e, a four-foot-tall artificial-intelligence-powered robot. If all goes well in the pilot program, the Hyundai Motor Group—which includes Kia—could send another DAL-e, which stands for “Drive you, Assist you, Link with you-experience,” to the Hyundai or Kia dealership nearest you.
Currently, there is no timeline for when more DAL-e robots could appear, and before they do, Hyundai says, it will be updated and improved through the pilot program. The purpose of DAL-e is to provide information on products and services. So for now, at least, it doesn’t look like DAL-e will try to sell you a car, but perhaps that’ll change once it learns about commissions.
AI technology gives DAL-e the ability to recognize faces and communicate. If a customer comes into a showroom without a mask on, DAL-e will recognize that and will be able to remind the person to put on a mask. DAL-e, with its four omnidirectional wheels, will also be able to move freely throughout a showroom, escorting customers to wherever they need to go.