Ford Motor Company launched the new year with news of more management changes, with Andrew Frick appointed vice president of sales in the U.S. and Canada, effective immediately.
Frick, 47, expands his role after 25 years at Ford to assume responsibility for sales, customer care, and dealer relations after most recently serving as director of U.S. sales.
He succeeds Mark LaNeve, 61, who “elected to depart Ford after an accomplished career as a senior marketing and sales leader in order to pursue the next chapter of his professional life.”
Frick, who has worked in the U.S., Asia Pacific, the Caribbean, and Central America, earned a bachelor’s degree in marketing from Villanova University in Pennsylvania and a master’s degree in business administration from the University of Michigan. He will report to Kumar Galhotra, president of Ford Americas and International Markets Group.
“Andrew brings deep product knowledge, a passion for customers, excellent dealer relations, and a proven track record of results to the critical role of leading the sales organization in our largest market,” Galhotra said in a news release. “His leadership will be critical as Ford continues to turn around its automotive operations.”
LaNeve went to Ford in 2015 after leading Global Team Blue, the company’s marketing and advertising agency, for three years. He had previously been CEO of Volvo Cars of North America, general manager of Cadillac, and vice president of sales, service, and marketing at GM. Previously, LaNeve had been chief marketing officer at Allstate Insurance.
“Mark LaNeve has been a tireless advocate for customers and dealers and helped lead Ford over the last six years to improved dealer relations and record sales of F-Series pickups while improving the retail experience,” Galhotra said.
“In this extraordinary year, Mark and his team did a great job of safeguarding dealers and customers as well as increasing market share,” Galhotra said. “He leaves a strong foundation from which to build on and take the Ford brand to new levels for customers and dealers.”
The U.S. is the profit center for Ford and its most valuable market globally.
LaNeve brought his personal experiences to his professional role, especially when discussing the Ford F-150 and the role of pickup trucks in America.
“I remember growing up, my dad was a steelworker back in Pittsburgh, and he had a friend who had a pickup,” LaNeve told the Free Press in June. “He was, once a month, helping my dad do something. My dad always had a vegetable garden. They’d go down to my grandfather’s to borrow a rototiller, a big machine to chop the dirt, and he’d load the pickup truck with that heavy rototiller.”
LaNeve shared memories of loading up his 2019 Ford F-150 with supplies and driving to Iowa City to visit his son Drew at the University of Iowa, where he attended a special two-year program for students with learning disabilities.
“These are the things Americans do all the time,” LaNeve said, often eager to discuss the people behind the products.
Ford has made lucrative buyout offers to employees in an attempt to pare costs.