Bergstrom Automotive was named the 2020 Best Dealership Group to Work For by Automotive News.
The Neenah-based operator of 30 dealerships in the Fox Valley, Green Bay, Oshkosh and Madison areas has more than half of its dealerships ranked in the top 100 dealerships to work for in the auto industry trade publication’s annual rankings. There are about 16,700 dealerships in the United States.
“This is extremely exciting because to have 16 out of 30 stores qualify is an honor,” said Chief Operating Officer Tim Bergstrom. “To even have one qualify is an honor. For us, we’re incredibly proud of our team, the environment they create and how well they work together.”
The publication is widely read in the industry and sets the bar with its annual rankings, Bergstrom said.
Bergstrom Automotive also received the publication’s Philanthropy Award in recognition of its support for community organizations that include local chapters of the United Way, Boys & Girls Clubs and Make-A-Wish Wisconsin.
For example, Bergstrom donates a car each year as a fundraiser for each of the four United Way chapters where it has dealerships. Bergstrom said 75% of employees contribute some part of their paychecks to nonprofits.
When the Boys & Girls Clubs it partners with each year struggled to raise money to buy personal protective equipment necessary to welcome members back safely, Bergstrom turned its annual June 3000 vehicle sale into the June $300,000 campaign to help the clubs out, he said.
Bergstrom noted that both awards were based on input solicited by an independent group that evaluated survey responses.
The specific Bergstrom dealerships to crack this year’s top 100 are:
- Bergstrom Acura
- Bergstrom BMW Mercedes-Benz
- Bergstrom Buick GMC of Appleton
- Bergstrom Buick GMC Cadillac of Green Bay
- Bergstrom Cadillac of Madison
- Bergstrom Chevrolet Buick GMC Cadillac of Oshkosh
- Bergstrom Chevrolet of Madison
- Bergstrom Chrysler Dodge Jeep Ram of Oshkosh
- Bergstrom Chrysler Dodge Jeep Ram Fiat of Kaukauna
- Bergstrom Ford Lincoln of Neenah
- Bergstrom Honda Nissan of Oshkosh
- Bergstrom Infiniti
- Bergstrom Kia of Appleton
- Bergstrom Lexus
- Bergstrom Mini of the Fox Valley
- Bergstrom Subaru of Oshkosh
The auto industry website produces the annual rankings in conjunction with an independent third party, Best Companies Group, which surveys employees of dealerships nationwide in order to identify ones that excel in employee engagement, workplace satisfaction and retaining employees.