Having a car of their own continues to become a priority for Americans in consideration of health safety during the COVID-19 pandemic, Cars.com’s latest survey shows.
Before this year’s Thanksgiving holiday, Cars.com revealed that 83% of its shoppers are planning to acquire a vehicle in the next six months, with 35% of whom had intended to purchase between Black Friday and Cyber Monday.
“The pandemic accelerated the adoption of more shop-from-home technology in automotive, a trend that will continue to grow as consumers prioritize their health, safety and convenience. And local dealerships are well-positioned to meet the demand of a busy Black Friday weekend for car buying — even if it means less foot traffic on the lot and more traffic online,” Kelsey Mays, Cars.com senior editor, consumer affairs and vehicle evaluations, said. “As we head into the Thanksgiving holiday, we continue to see a strong used-car market, but the pendulum is swinging back toward new cars. Search activity for new cars on Cars.com grew the last three months and new-car sales are nearing pre-COVID market recovery.”